Our Story

ALWAYS IN VOGUE
AT ALWAYS IN VOGUE, YOU AREN'T ONLY BUYING A JACKET, YOU ARE
BUYING A GARMENT THAT IS GUARANTEED TO BE TOP QUALITY.
THAT GUARANTEE IS BACKED UP BY 50 YEARS OF
REMARKABLE HISTORY.

Always in Vogue is a family-owned business that has always put quality and service at the forefront. Always in Vogue’s jackets, coats, footwear, handbags – and more – are known far and wide. Our products are known for style and comfort. We offer apparel in cloth cashmere, angora fine wools, leather, seal, sheared beaver, mink furs – in fact, all furs.

We create quality, high-end outerwear clothing, and accessories. We offer made-to-measure services that assure the perfect fit for each and every customer. Along with this exemplary service that we have been offering for over 50 years, we create apparel that becomes a source of pride to the owner of the garment. We have been building on this kind of valued policy for more than half a century.

All our seal products are made in-house. We have grown since our business started in Sydney, Cape Breton back in 1964. We have been based in St. John’s, Newfoundland for 36 years.We have grown to embrace more customers all over the world.  

In addition to our own ‘Always In Vogue’ brand, we also carry Mallia, Creation Jez, HISO, Dino Gaspari, Kazamias, Wolfie Furs and Pajar which are all world-renowned Canadian based companies. 

We also offer repairs, cleaning and storage on most products. Our storage vault is on site, where we can store over 3000 furs in the off-season.