A Time-Honoured Tradition

Always In Vogue is a St. John’s based manufacturer and retailer of seal fur and leather coats, jackets, and outerwear.
We have been crafting exceptional furs and leathers into classic styles for more than fifty years.

Handcrafted Quality

At Always In Vogue, you are not only buying a jacket or coat… You are buying a garment that is guaranteed to be of exceptional quality.

Each garment is handcrafted and is backed up by our 50 years of remarkable history and our guarantee; a half decade that is really only the beginning, because Always In Vogue is the next Chapter in Luxury!

Our Story


Give a second life to your fur coat with our
fur remodeling service.

You love your Fur Coat but it is getting a little outdated, our Fur Remodeling service will give your favorite fur coat a new look and a second life. Our master furriers will assess your needs and offer you the best design for you New coat.

Fur Remodeling